http://www.jobpcr.comJournal of Chemical and Pharmaceutical Research is an online international journal to promote all fields of Chemical Sciences like Organic Chemistry, Green Chemistry, Photochemistry, Inorganic Chemistry, Physical Chemistry, Industrial Chemistry, Biochemistry, Environmental Chemistry, Agricultural and Soil Chemistry, Analytical Chemistry, Polymer Chemistry, Macromolecular Chemistry, Petroleum Chemistry, Forensic Chemistry and Phytochemistry as well as all aspects of Chemical Engineering etc.

METHOD OF TREATMENT OF BURNS CAUSED BY ACID AND BOILED WOUNDS: A NATURAL PERSPECTIVE Journal of Biological ,Pharmaceutical And Chemical ResearchJournal of Biological ,Pharmaceutical And Chemical Research2394-3076202072 Dr. Laxmi Kirana Pallathadka1, Dr. Harikumar Pallathadka2* Page No. 1-26 1 One of the most severe injuries is a burn. Burn wounds are classified according to the depth and severity of the burn. One of the most common and challenging issues burn patients face is the spread of infection, which can impede the healing process. Traditional treatments for burn wounds utilizing natural resources are one of the best options since they significantly reduce the risk of infection. To put it another way, natural resources are cost-effective and free of additional issues. Many cutting-edge treatments for burn wounds are available, but many can have serious side effects and toxicities. Therefore, there is a need for natural solutions to limit the risk of subsequent issues. Traditional and herbal therapies for the treatment of burns caused by acid attacks and domestic abuse with boiling water have been highlighted in this review because of the growing public concern about womens safety in our country. The herbal resource is the focus of this article. In an effort to better understand acid and boiling burn wounds biology and management, here is a review and exploration of these wounds. To better manage the above-mentioned situations, further scientific research on the natural resources indicated will be advantageous. Key words: acid burn, boiled burn, wound, infection, traditional remedy. http://www.jobpcr.com/archive-abs.php?arc=313http://www.jobpcr.com/archive/JOBPCR-2020-7-2-068-1-26.pdf

PHYSICIANS PERSPECTIVE FOR BRAND BUILDING IN PHARMACEUTICAL INDUSTRY: AN EMPIRICAL STUDY Journal of Biological ,Pharmaceutical And Chemical ResearchJournal of Biological ,Pharmaceutical And Chemical Research2394-3076202072 Dr. Laxmi Kirana Pallathadka1, Dr. Harikumar Pallathadka2* Page No. 27-34 1 Compared to other industries, the pharmaceutical industry has started exploiting the potential of brand management very late. Between 2013 and 2017, pharmaceutical companies started developing brand image instead of patents. The pharmaceutical industry started adopting brand-building strategies that tend to explore the potentials of branding that remained untouched in the pharmaceutical sector. Pharmaceutical companies needed to develop their brands to meet and sustain the competitive advantage, brands that would meet the fundamental requirements and bring differentiation in the minds of their customers. A brand name significantly contributes to a customers purchase intention, particularly product differentiation, selection, and positioning. Additionally, pharmaceutical companies are using their brand names to differentiate their products from other competing brands in the market, from other packaging, symbols, trademarks, and logos. A sample of 120 respondents was collected through a standard questionnaire, created on a five-point interval scale. Keywords: Physicians Perspective, Brand Building, Pharmaceutical Industry, Brand Preference, Empirical Study http://www.jobpcr.com/archive-abs.php?arc=315http://www.jobpcr.com/archive/JOBPCR-2020-7-2-069-27-34.pdf